One of the areas that easily can be overlooked is the fill on your stream! One of the biggest violators is repetition of spots; the same spot runs two or even three times in the break. Or it runs every break! The fatigue factor is fast and you’ll lose audience. Treat the breaks on your stream the same as you do with the terrestrial signal. And the great thing about stream fill is you can be more creative with the content in the breaks. If your breaks are simulcast make sure the quality is as strong as possible! Keep them listening!!!