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Storytelling is amazingly powerful. It goes back to when we were kids and had stories read to us. Storytelling draws us into the experience and provides so many ‘touchpoints” that are instantly relatable. Think of anyone who is successful; nine times out of ten they are a great storyteller. The best personalities have an incredible to share a story with their audience. And brands, especially Sports Radio, can use storytelling to build their position. Here’s a good read about using storytelling to build your brand! Just click this link. Enjoy!!